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Hanes // Soften the Blow

 

Hanes // Soften The Blow

Hanes ComfortBlend products have superior softness. They're so soft, in fact, that we used ComfortBlend t-shirts, socks, and boxers to "soften the blow" of a Vespa thrown off a cliff, fine china launched from a catapult, fruit slingshot at a gong, and a grand piano dropped on a priceless violin.

THE FILMS

 

PRESS
Creativity Pick of The Day

ROLE
Creative Direction
 in partnership with and Dave Yankelewitz

CREDITS
Copywriter:
 Nick PanayatopoulosArt Director: Roberto SalasDesigner: Masataka KawanoProducer: Sarah Kapoor