The_Chase.png

NASCAR // The Chase

 

NASCAR // The Chase

To stoke fan excitement during NASCAR's playoffs, which are called The Chase, we super-charged the usual playoff highlights by turning every twist on the track into an action-packed "chase film" on foot, released online just days after each race. We debuted different chapters of the film every round of The Chase, and fans loved our (really close to) real-time re-creations, including millions of people not usually into NASCAR, which was kinda the point.

THE COMPILATION FILM

THE CASE STUDY

 

PRESS
NBC Sports, FOX Sports, Sports Illustrated, Jalopnik, Sports Business Journal, Digiday, Crank & Piston, Coloribus, Advertolog

AWARDS
Cannes Lions Shortlist (Use of Branded Content for Social Media)
Clio Sports Silver (Flim Series)

ROLE
Concept and Creative Direction
 in partnership with Terry Finley

CREDITS
Creative Directors: 
Dave Yankelewitz, Viktor Jacobsson and Jens Sjobergh, Art Director: Chad O'Connell, Junior Art Director: Max MatesenProducers: Jenny Gadd, Laura Lepre