NASCAR // The Chase
To stoke fan excitement during NASCAR's playoffs, which are called The Chase, we super-charged the usual playoff highlights by turning every twist on the track into an action-packed "chase film" on foot, released online just days after each race. We debuted different chapters of the film every round of The Chase, and fans loved our (really close to) real-time re-creations, including millions of people not usually into NASCAR, which was kinda the point.
THE COMPILATION FILM
THE CASE STUDY
NBC Sports, FOX Sports, Sports Illustrated, Jalopnik, Sports Business Journal, Digiday, Crank & Piston, Coloribus, Advertolog
Cannes Lions Shortlist (Use of Branded Content for Social Media)
Clio Sports Silver (Flim Series)
Concept and Creative Direction in partnership with Terry Finley