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Oreo // Laboratorium

 

Oreo // Laboratorium

Every year on Halloween, cookies are forgotten in favor of candy. We changed that, with adorably bite-sized horror videos set in a mad scientist-style "laboratorium" that produces cookie/candy "nomsters".

THE FILMS

THE PROCESS
The amazingly talented Lori Nix created an intricate 64" x 32" x 30" set, along with more than 100 different props with handcrafted features, while Castelli Models created over 40 stages of models for stop animation. Makes my head hurt just thinking about it.

 

RESULTS
The five-day campaign generated more than 21 million impressions, including 4.3 million organic Twitter impressions, 260,000 video views and thousands of social shares.

PRESS
Adweek Ad of The Day, Design Taxi, Digiday, Agency Spy, Campaign Live

AWARDS
Shorty Awards Silver

ROLE
Creative Direction
 in partnership with Dave Yankelewitz

CREDITS
Art Director:
 Kelsie KaufmanCopywriter: Frank BertinoProducer: Ethan Brooks and Amanda Kwan