Oreo // Laboratorium
Every year on Halloween, cookies are forgotten in favor of candy. We changed that, with adorably bite-sized horror videos set in a mad scientist-style "laboratorium" that produces cookie/candy "nomsters".
The five-day campaign generated more than 21 million impressions, including 4.3 million organic Twitter impressions, 260,000 video views and thousands of social shares.
Adweek Ad of The Day, Design Taxi, Digiday, Agency Spy, Campaign Live
Shorty Awards Silver
Creative Direction in partnership with Dave Yankelewitz