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Oreo S'mores // S'morey The Unidentifiable Forest Creature

 

Oreo S'mores // S'morey The Unidentifiable Forest Creature

To reach Oreo's Millennial fans for the launch of the new s'mores flavor, we parodied Smokey The Bear and alerted the Internet that you no longer need a campfire every time you crave a s'more.

THE FILMS

 

PRESS
Creativity Pick of The Day, Adweek Ad of the Day, Fast Co.

ROLE
Creative Direction
 in partnership with Dave Yankelewitz

CREDITS
Copywriters:
 Alex Augustinos and Avi AzouzArt Directors: Declan Byrnes-Enoch and Bjorn KusaProducers: Amanda Kwan and Ethan Brooks