Qualcomm // Lifeline
Few people in China, Qualcomm's biggest market, know that the Qualcomm Snapdragon processor powers most of their phones' most important functions. Enter the product demo disguised as a 30-minute thriller, written and directed by Oscar-winner Armando Bo (Birdman), and starring Chinese mega-star Wang Leehom looking for his missing girlfriend (Olivia Munn), with only her phone (and its Snapdragon features) to unravel the mystery of her disappearance.
The film premiered on Youtube, Hulu, and Qiyi. The trailer was pushed on Facebook, Instagram, Twitter, and a bunch of Chinese social networks, along with weapons grade posts from the stars.
Viewers were retargeted with the Making Of film called Inside Lifeline.
THE CASE STUDY
The New York Times, PSFK, Creativity, Fast Company, SHOOT, Ads of The World, Advertolog, Coloribus
The One Show Best in Discipline & Gold (Branded Entertainment), Cannes Lions Bronze (Entertainment), D&AD Graphite Pencil, Spikes Asia Grand Prix, LIA Silver & Bronze, Ciclope Gold (2), Brand Film Festival (5)
Creative Direction in partnership with Dave Yankelewitz