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Qualcomm // Lifeline

 

Qualcomm // Lifeline

Few people in China, Qualcomm's biggest market, know that the Qualcomm Snapdragon processor powers most of their phones' most important functions. Enter the product demo disguised as a 30-minute thriller, written and directed by Oscar-winner Armando Bo (Birdman), and starring Chinese mega-star Wang Leehom looking for his missing girlfriend (Olivia Munn), with only her phone (and its Snapdragon features) to unravel the mystery of her disappearance.

THE FILM

THE CAMPAIGN
The film premiered on Youtube, Hulu, and Qiyi. The trailer was pushed on Facebook, Instagram, Twitter, and a bunch of Chinese social networks, along with weapons grade posts from the stars.

Viewers were retargeted with the Making Of film called Inside Lifeline.

THE CASE STUDY

RESULTS

 

PRESS
The New York Times, PSFK, Creativity, Fast Company, SHOOT, Ads of The World, Advertolog, Coloribus

AWARDS
The One Show Best in Discipline & Gold (Branded Entertainment), Cannes Lions Bronze (Entertainment), D&AD Graphite Pencil, Spikes Asia Grand Prix, LIA Silver & Bronze, Ciclope Gold (2), Brand Film Festival (5)

ROLE
Creative Direction
in partnership with Dave Yankelewitz

CREDITS
CCO: 
Teddy Lynn, Art Director: Andrew MillerCopywriters: Dan Winikur, Pete Nordstrom, and Tim StieflerProducers: Matt Bonin, Nicole Severi