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Oscar Mayer // Say It With Bacon

 

Oscar Mayer // Say It With Bacon

What do you get for the dad who has everything on Father's Day? We made some friends by proposing Oscar Mayer bacon, lovingly packaged like the jewel it truly is, available on SayItWithBacon.com for families to ship (refrigerated) to their pork-loving patriarch.

THE FILM

THE WEBSITE

 

PRESS
ABC's Nightline, Time, CNN, Good Morning America, NPR's Marketplace, Mashable, Bloomberg, Jezebel, Devour, The New York Daily News, Creativity Pick of The Day & Top 20, Adweek Pick of The Day, plus hundreds of local news outlets and an obscure online paper in Malaysia

AWARDS
Effie Awards Silver (Small Budgets), New York Festivals Silver, Cresta Finalist, Shorty Awards Finalist (Food & Beverage), SXSW Interactive Awards Finalist (Amusement), Digiday Awards Winner, Project ISAAC Awards Silver

ROLE
Creative Direction
 in partnership with Dave Yankelewitz

CREDITS
Copywriters:
 Jane Cronk and David BourlaArt Director: Michele JaretDesigner: Masataka KawanoProducer: Marc Calamia