Oscar Mayer // Say It With Bacon
What do you get for the dad who has everything on Father's Day? We made some friends by proposing Oscar Mayer bacon, lovingly packaged like the jewel it truly is, available on SayItWithBacon.com for families to ship (refrigerated) to their pork-loving patriarch.
ABC's Nightline, Time, CNN, Good Morning America, NPR's Marketplace, Mashable, Bloomberg, Jezebel, Devour, The New York Daily News, Creativity Pick of The Day & Top 20, Adweek Pick of The Day, plus hundreds of local news outlets and an obscure online paper in Malaysia
Effie Awards Silver (Small Budgets), New York Festivals Silver, Cresta Finalist, Shorty Awards Finalist (Food & Beverage), SXSW Interactive Awards Finalist (Amusement), Digiday Awards Winner, Project ISAAC Awards Silver
Creative Direction in partnership with Dave Yankelewitz