Oscar Mayer // SIZZL
Oscar Mayer is the bacon for bacon lovers. And since no bacon lover should have to eat their bacon alone, we created Sizzl, the world's first real dating app for bacon lovers, available on the app store. It was only live for 6 months, but things got pretty hot and heavy.
THE CASE STUDY
Time, Huffington Post, Men's Fitness, Mashable, Buzzfeed, NPR, Late Night with Seth Myers, MSNBC, USA Today, CNBC, Fox News, Bloomberg, Yahoo!, TechCrunch, Fortune, AOL, Glamour, Delish, Redbook, Bustle, Elite Daily, The Skimm, Business Insider, CNET, MSN, Creativity, AdAge, Adweek.
Cannes Lions Silver (Mobile Apps), Cannes Lions Bronze (Mobile Integrated), Cannes Lions Bronze (Cyber), Cannes Lions Shortlist (Mobile Targeted Communications), Cannes Lions Shortlist (two for Promo & Activations), OneShow Bronze (Mobile), OneShow Bronze (PR), OneShow Merit (Mobile), Gold SABRE Finalist (Digital Campaign)
Creative Direction in partnership with Dave Yankelewitz