Oscar Mayer // Bacon Barter
To promote the meaty value of Oscar Mayer's Butcher Thick Cut bacon, we sent a stand-up comic from NY to LA without any cash or credit cards—just a truck, a Twitter feed, and 3,000 bricks of Butcher Thick Cut to barter for all the food, gas, lodging, and supplies he'd need along the way. Turns out, good bacon is worth more than its weight in gold.
THE CASE STUDY
Good Morning America, The Huffington Post, USA Today, Yahoo!, Mashable, Bloomberg, ABC News, CNBC, Devour, Jezebel, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of The Day, hundreds of local papers and radio stations, and was an answer to a question on Who Wants To Be A Millionaire
Cannes Lions Shortlist (PR), OneShow Merit (Interactive), Clio Awards Shortlist (Social Media), Shorty Awards Finalist (Social Media in Real Life), New York Festivals Silver (PR), SABRE Awards Gold, The FAB Awards Gold (Social Media), Bees Awards Best Campaign, Creative Media Awards Gold
Concept and Creative Direction in partnership with Dave Yankelewitz