Verizon // Super Bowl LII
More first responders rely on Verizon than any other network. So instead of using America's biggest stage to advertise network features, we decided to thank all the brave men and women who routinely risk their lives to answer the call. The effort included a :60 during Super Bowl LII that gave disaster victims a rare chance to personally thank their rescuers, accompanied by an appeal for the rest of America to thank first responders on AllOurThanks.com.
The New York Times, Washington Post, Good Morning America, Business Insider, Fast Company Top 5 Superbowl Spots of 2018, 7th on USA Today Ad Meter, Adweek, AdAge
Cannes Silver, Cannes Bronze x 3, Cannes Shortlist x 7, ANDY Awards Gold, AICP Finalist x 3, New York Festivals Finalist x 5
Concept & 20 rounds of decks to sell the idea in partnership with Ryan Paulson, Jason McKean, Hope Nardini and Dave Yankelewitz
CCO: Pierre Lipton, Creative Director: Ryan Paulson, Creative Director: Jason McKean, Senior Copywriter: Hope Nardini, Copywriter: Dave Yankelewitz, Producer: John McAdorey, Producer: Meredith Witte