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Oscar Mayer // Wake Up & Smell the Bacon

 

Oscar Mayer // Wake Up & Smell The Bacon

Introducing a piece of tech designed to get both Internet hordes and real people really stoked about Oscar Mayer: a bacon-scent alarm clock for iPhone. With just 5,000 of these highly coveted devices, we earned the adoration of hundreds of millions.

THE CASE STUDY

THE FILM

THE DEVICE
The beta version of the device, created by a graduate of MIT, was three times the size of an iPhone and leaked. We knew this wouldn't cut it for bacon fans so we got serious and found a scent technologist in Japan.

THE WEBSITE

 

PRESS
CNN, CBS, MSNBC, Time, USA Today, Good Morning America, The Guardian, Huffington Post, Business Insider, Mashable, Yahoo!, The Los Angeles Times, NPR, VH1, The Daily Mail, Bloomberg, Fox, AOL, The Associated Press, Eater, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of the Day

AWARDS
Cannes Lions Silver (Mobile), Cannes Lions Bronze (PR), OneShow Silver (Mobile), ADC Awards Silver (Mobile), Shorty Awards Winner (Most Creative Use of Technology), Webby Awards People's Choice, IAB MIXX Awards Gold (Branded Mobile App), Mobi Awards Winner

ROLE
Concept and Creative Direction
 in partnership with Dave Yankelewitz

CREDITS
Copywriter:
 Josh ChuaArt Director: Ricky AnolikDesigner: Courtney Nader, User Experience: Jesse Shaver, Producers: Marc Calamia, Halley Hopkins