Mamming_Logo.png

#Mamming

 

#Mamming

Early breast cancer detection saves lives. So to raise awareness for mammograms, an awkward procedure that requires laying your boobs flat on the machine, we started a meme that encouraged people to be similarly awkward on Instagram. It pretty much went viral (and it had to, because it was a pro-bono project with like no promo budget).

THE CASE STUDY

THE FILM

 

PRESS
The View, The TODAY Show, The Huffington Post, Buzzfeed, USA Today, The New York Daily News, Creativity Pick of The Day & Top 20

AWARDS
Cannes Lions Bronze (PR Charity/Non-profit), Clio Awards Shortlist (Public Service/Cause Related), New York Festivals Shortlist (Digital), Shorty Awards Finalist (Social Good), Golden Award of Montreaux (Non-profit/Public Interest)

ROLE
Creative Direction
 in partnership with Dave Yankelewitz and Michele Jaret

CREDITS
Copywriter: 
Michelle LamontArt Director: Michele JaretProducer: Jamie Florence