Cookie/candy hybrids for Halloween

OREO / LABORATORIUM

Every year on Halloween, cookies are forgotten in favor of candy. We changed that, with adorably bite-sized horror videos set in a mad scientist-style laboratorium that produces cookie/candy nomsters.

BEHIND THE SCENES

RESULTS

21 MM

21 MM

Impressions

260K

3 MM

Video views

Video views

55K

55K

Retweets

CREDITS

Role: Creative Direction in partnership with Dave Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Producer: Ethan Brooks and Amanda Kwan

Role: Creative Direction in partnership with Dave Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Producer: Ethan Brooks and Amanda Kwan

PRESS

Adweek Ad of The Day
Design Taxi
Digiday
Agency Spy
Campaign Live

AWARDS

Shorty Awards Silver