Cookie/candy hybrids for Halloween
OREO / LABORATORIUM
Every year on Halloween, cookies are forgotten in favor of candy. We changed that, with adorably bite-sized horror videos set in a mad scientist-style laboratorium that produces cookie/candy nomsters.
BEHIND THE SCENES
RESULTS
21 MM
21 MM
Impressions
260K
3 MM
Video views
Video views
55K
55K
Retweets
CREDITS
Role: Creative Direction in partnership with Dave Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Producer: Ethan Brooks and Amanda Kwan
Role: Creative Direction in partnership with Dave Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Producer: Ethan Brooks and Amanda Kwan
PRESS
Adweek Ad of The Day
Design Taxi
Digiday
Agency Spy
Campaign Live
AWARDS
Shorty Awards Silver