Oreo / Laboratorium

Cookie/candy hybrids for Halloween

Every year on Halloween, cookies are forgotten in favor of candy. We changed that, with adorably bite-sized horror videos set in a mad scientist-style laboratorium that produces cookie/candy nomsters.

Behind the scenes

Results

21MM

21MM

Impressions

260K

260K

Video views

Video views

55K

55K

Retweets

Credits

Credits

Role: Creative Direction in partnership with Dave Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Producer: Ethan Brooks and Amanda Kwan

Role: Creative Direction in partnership with Dave Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Producer: Ethan Brooks and Amanda Kwan

Press

Adweek Ad of The Day
Design Taxi
Digiday
Agency Spy
Campaign Live

Awards

Shorty Awards Silver