Oreo / Laboratorium
Cookie/candy hybrids for Halloween
Every year on Halloween, cookies are forgotten in favor of candy. We changed that, with adorably bite-sized horror videos set in a mad scientist-style laboratorium that produces cookie/candy nomsters.
Behind the scenes
Results
21MM
21MM
Impressions
260K
260K
Video views
Video views
55K
55K
Retweets
Credits
Credits
Role: Creative Direction in partnership with Dave Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Producer: Ethan Brooks and Amanda Kwan
Role: Creative Direction in partnership with Dave Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Producer: Ethan Brooks and Amanda Kwan
Press
Adweek Ad of The Day
Design Taxi
Digiday
Agency Spy
Campaign Live
Awards
Shorty Awards Silver
work
Oscar Mayer / SizzlProject type
Verizon / Super Bowl LIIProject type
Verizon / Super Bowl LVProject type
Parental ControlsProject type
Oscar Mayer / Bacon Alarm ClockProject type
IBM / Alex Da Kid x WatsonProject type
Qualcomm / LifelineProject type
NASCAR / The Hashtag 500Project type
Oreo / LaboratoriumProject type
Verizon / Pay It Forward LIVEProject type
Oreo / Red VelvetProject type
Oreo / Mini DeliveriesProject type
Oscar Mayer / Wiener RoverProject type
Oreo / S'moreyProject type
#MammingProject type
Oscar Mayer / Bacon BarterProject type
Oscar Mayer / Say It With BaconProject type