Qualcomm / Lifeline

A 30-minute thriller by an Oscar winner

Few people in China, Qualcomm's biggest market, know that the Qualcomm Snapdragon processor powers most of their phones' most important functions. Enter the product demo disguised as a 30-minute thriller, written and directed by Oscar-winner Armando Bo (Birdman), and starring Chinese mega-star Wang Leehom looking for his missing girlfriend (Olivia Munn), with only her phone (and its Snapdragon features) to unravel the mystery of her disappearance.

Trailer

Behind-the-scenes

Case Study

Results

100MM

Video views

Increase in brand awareness

11%

Increase in brand consideration

Credits

Role: Creative Direction in partnership with Dave Yankelewitz
CCO: Teddy Lynn
Art Director: Andrew Miller
Copywriters: Dan Winikur, Pete Nordstrom, and Tim Stiefler
Producers: Matt Bonin, Nicole Severi

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Sahloimy Notik, Heather English, Paul Elicker
Art Director: Chad O'Connell
Designers: Peter Chang, Yossi Belkin
Producers: Jamie Florence, Lucy Scott

Press

The New York Times, PSFK, Creativity, Fast Company, SHOOT, Ads of The World, Advertolog, Coloribus

Awards

The One Show Best in Discipline & Gold (Branded Entertainment)
Cannes Lions Bronze (Entertainment)
D&AD Graphite Pencil
Spikes Asia Grand Prix
LIA Silver & Bronze
Ciclope Gold (2)
Brand Film Festival (5)