Qualcomm / Lifeline
A 30-minute thriller by an Oscar winner
Few people in China, Qualcomm's biggest market, know that the Qualcomm Snapdragon processor powers most of their phones' most important functions. Enter the product demo disguised as a 30-minute thriller, written and directed by Oscar-winner Armando Bo (Birdman), and starring Chinese mega-star Wang Leehom looking for his missing girlfriend (Olivia Munn), with only her phone (and its Snapdragon features) to unravel the mystery of her disappearance.
Trailer
Behind-the-scenes
Case Study
Results
100MM
100MM
Video views
9%
9%
Increase in brand awareness
Increase in brand awareness
11%
11%
Increase in brand consideration
Credits
Credits
Role: Creative Direction in partnership with Dave Yankelewitz
CCO: Teddy Lynn
Art Director: Andrew Miller
Copywriters: Dan Winikur, Pete Nordstrom, and Tim Stiefler
Producers: Matt Bonin, Nicole Severi
Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Sahloimy Notik, Heather English, Paul Elicker
Art Director: Chad O'Connell
Designers: Peter Chang, Yossi Belkin
Producers: Jamie Florence, Lucy Scott
Press
The New York Times, PSFK, Creativity, Fast Company, SHOOT, Ads of The World, Advertolog, Coloribus
Awards
The One Show Best in Discipline & Gold (Branded Entertainment)
Cannes Lions Bronze (Entertainment)
D&AD Graphite Pencil
Spikes Asia Grand Prix
LIA Silver & Bronze
Ciclope Gold (2)
Brand Film Festival (5)
work
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Oscar Mayer / Bacon Alarm ClockProject type
IBM / Alex Da Kid x WatsonProject type
Qualcomm / LifelineProject type
NASCAR / The Hashtag 500Project type
Oreo / LaboratoriumProject type
Verizon / Pay It Forward LIVEProject type
Oreo / Red VelvetProject type
Oreo / Mini DeliveriesProject type
Oscar Mayer / Wiener RoverProject type
Oreo / S'moreyProject type
#MammingProject type
Oscar Mayer / Say It With BaconProject type
Oscar Mayer / Bacon BarterProject type