S'morey the unidentifiable forest creature
OREO / S'MOREY
To reach Oreo's Millennial fans for the launch of the new s'mores flavor, we parodied Smokey The Bear and alerted the Internet that you no longer need a campfire every time you crave a s'more.
CREDITS
Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Alex Augustinos and Avi Azouz
Art Directors: Declan Byrnes-Enoch and Bjorn Kusa
Producers: Amanda Kwan and Ethan Brooks
Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Alex Augustinos and Avi Azouz
Art Directors: Declan Byrnes-Enoch and Bjorn Kusa
Producers: Amanda Kwan and Ethan Brooks
PRESS
Creativity Pick of The Day
Adweek Ad of the Day
Fast Company