S'morey the unidentifiable forest creature

OREO / S'MOREY

To reach Oreo's Millennial fans for the launch of the new s'mores flavor, we parodied Smokey The Bear and alerted the Internet that you no longer need a campfire every time you crave a s'more.

CREDITS

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Alex Augustinos and Avi Azouz
Art Directors: Declan Byrnes-Enoch and Bjorn Kusa
Producers: Amanda Kwan and Ethan Brooks

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Alex Augustinos and Avi Azouz
Art Directors: Declan Byrnes-Enoch and Bjorn Kusa
Producers: Amanda Kwan and Ethan Brooks

PRESS

Creativity Pick of The Day
Adweek Ad of the Day
Fast Company