Oreo / S'morey
S'morey the unidentifiable forest creature
To reach Oreo's Millennial fans for the launch of the new s'mores flavor, we parodied Smokey The Bear and alerted the Internet that you no longer need a campfire every time you crave a s'more.
Credits
Credits
Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Alex Augustinos and Avi Azouz
Art Directors: Declan Byrnes-Enoch and Bjorn Kusa
Producers: Amanda Kwan and Ethan Brooks
Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Alex Augustinos and Avi Azouz
Art Directors: Declan Byrnes-Enoch and Bjorn Kusa
Producers: Amanda Kwan and Ethan Brooks
Press
Creativity Pick of The Day
Adweek Ad of the Day
Fast Company
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