The big livestream for small business

VERIZON / PAY IT FORWARD LIVE

When the country locked down, we went live. Seven days into quarantine, we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream. The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.

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RESULTS

80MM

80MM

Livestream viewers

800+

800+

Campaign assets created in 8 weeks

Campaign assets created in 8 weeks

10k+

10k+

Small businesses helped

CREDITS

CREDITS

Role: Creative Direction in partnership with Dave Yankelewitz
CCO: Tiffany Rolfe
Copywriters: Augustus Sung, Kate Sheehan, Brian Szabo
Art Directors: David Stevanov, Alyssa Pauker
Designer: Samuel Kim
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy, Amanda Huelse, Sasha Skulinets
Edtiors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg,
Sean Donnelly
Sustainability and Impact Manager: Bayyina Black

Role: Creative Direction in partnership with Dave Yankelewitz
CCO: Tiffany Rolfe
Copywriters: Augustus Sung, Kate Sheehan, Brian Szabo
Art Directors: David Stevanov, Alyssa Pauker
Designer: Samuel Kim
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy, Amanda Huelse, Sasha Skulinets
Edtiors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg,
Sean Donnelly
Sustainability and Impact Manager: Bayyina Black

PRESS

Billboard, Hypebeast, Complex, BET, The Drum, Fox, ABC News, USA Today, AdAge, Adweek

AWARDS

Twitter Awards - Best Campaign
Shorty Awards