Verizon / Pay It Forward LIVE

The big livestream for small business

When the country locked down, we went live. Seven days into quarantine, we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream. The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.

Results

80MM

Livestream viewers

800+

Campaign assets created in 8 weeks

10K+

10k

Small businesses helped

Credits

Role: Creative Direction in partnership with Dave Yankelewitz
CCO: Tiffany Rolfe
Copywriters: Augustus Sung, Kate Sheehan, Brian Szabo
Art Directors: David Stevanov, Alyssa Pauker
Designer: Samuel Kim
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy, Amanda Huelse, Sasha Skulinets
Edtiors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg,
Sean Donnelly
Sustainability and Impact Manager: Bayyina Black

Press

Billboard, Hypebeast, Complex, BET, The Drum, Fox, ABC News, USA Today, AdAge, Adweek

Awards

Cannes Lions - Shortlist x 1
OneShow - Shortlist x 4
ANDY Awards - Shortlist
ADC Awards - Shortlist x 2
Twitter Awards - Best Campaign
AICP Next Awards - Shortlist
Shorty Awards
Webby Awards Honoree