Verizon / Pay It Forward LIVE
The big livestream for small business
When the country locked down, we went live. Seven days into quarantine, we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream. The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.
Results
80MM
80MM
Livestream viewers
800+
800+
Campaign assets created in 8 weeks
Campaign assets created in 8 weeks
10K+
10k
Small businesses helped
Credits
Credits
Role: Creative Direction in partnership with Dave Yankelewitz
CCO: Tiffany Rolfe
Copywriters: Augustus Sung, Kate Sheehan, Brian Szabo
Art Directors: David Stevanov, Alyssa Pauker
Designer: Samuel Kim
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy, Amanda Huelse, Sasha Skulinets
Edtiors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg,
Sean Donnelly
Sustainability and Impact Manager: Bayyina Black
Role: Creative Direction in partnership with Dave Yankelewitz
CCO: Tiffany Rolfe
Copywriters: Augustus Sung, Kate Sheehan, Brian Szabo
Art Directors: David Stevanov, Alyssa Pauker
Designer: Samuel Kim
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy, Amanda Huelse, Sasha Skulinets
Edtiors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg,
Sean Donnelly
Sustainability and Impact Manager: Bayyina Black
Press
Billboard, Hypebeast, Complex, BET, The Drum, Fox, ABC News, USA Today, AdAge, Adweek
Awards
OneShow - Shortlist x4
ANDY Awards - Shortlist
ADC Awards - Shortlist x2
Twitter Awards - Best Campaign
Shorty Awards
Webby Awards Honoree
work
Oscar Mayer / SizzlProject type
Verizon / Super Bowl LIIProject type
Verizon / Super Bowl LVProject type
Parental ControlsProject type
Oscar Mayer / Bacon Alarm ClockProject type
IBM / Alex Da Kid x WatsonProject type
Qualcomm / LifelineProject type
NASCAR / The Hashtag 500Project type
Oreo / LaboratoriumProject type
Verizon / Pay It Forward LIVEProject type
Oreo / Red VelvetProject type
Oreo / Mini DeliveriesProject type
Oscar Mayer / Wiener RoverProject type
Oreo / S'moreyProject type
#MammingProject type
Oscar Mayer / Bacon BarterProject type
Oscar Mayer / Say It With BaconProject type