The big livestream for small business
VERIZON / PAY IT FORWARD LIVE
When the country locked down, we went live. Seven days into quarantine, we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream. The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.
RESULTS
80MM
80MM
Livestream viewers
800+
800+
Campaign assets created in 8 weeks
Campaign assets created in 8 weeks
10k+
10k+
Small businesses helped
CREDITS
CREDITS
Role: Creative Direction in partnership with Dave Yankelewitz
CCO: Tiffany Rolfe
Copywriters: Augustus Sung, Kate Sheehan, Brian Szabo
Art Directors: David Stevanov, Alyssa Pauker
Designer: Samuel Kim
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy, Amanda Huelse, Sasha Skulinets
Edtiors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg,
Sean Donnelly
Sustainability and Impact Manager: Bayyina Black
Role: Creative Direction in partnership with Dave Yankelewitz
CCO: Tiffany Rolfe
Copywriters: Augustus Sung, Kate Sheehan, Brian Szabo
Art Directors: David Stevanov, Alyssa Pauker
Designer: Samuel Kim
Producers: Kira Doyle, Christopher Joyce, AJ Tomiak, Chris Detoy, Amanda Huelse, Sasha Skulinets
Edtiors: Justin Sirizzotti, Jack Padgham
Strategy: Jack Appleby, Corey Kindberg,
Sean Donnelly
Sustainability and Impact Manager: Bayyina Black
PRESS
Billboard, Hypebeast, Complex, BET, The Drum, Fox, ABC News, USA Today, AdAge, Adweek
AWARDS
Twitter Awards - Best Campaign
Shorty Awards