A Super Bowl spot with a soft spot for first responders

VERIZON / SUPER BOWL LII

More first responders rely on Verizon than any other network. So instead of using America's biggest stage to advertise network features, we decided to thank all the brave men and women who routinely risk their lives to answer the call. The effort included a :60 during Super Bowl LII that gave disaster victims a rare chance to personally thank their rescuers, accompanied by an appeal for the rest of America to thank first responders on AllOurThanks.com.

RESULTS

TOP 5

TOP 5

Super Bowl Ads of 2018, Fast Company

#7

#7

USA Today Ad Meter

USA Today Ad Meter

30K

30K

Hashtag uses

CREDITS

CREDITS

Role: Concept & 20 rounds of decks to sell the idea in partnership with Ryan Paulson, Jason McKean, Hope Nardini and Dave Yankelewitz
CCO: Pierre Lipton
Creative Director: Ryan Paulson
Creative Director: Jason McKean
Senior Copywriter: Hope Nardini
Copywriter: Dave Yankelewitz
Producer: John McAdorey
Producer: Meredith Witte

Role: Concept & 20 rounds of decks to sell the idea in partnership with Ryan Paulson, Jason McKean, Hope Nardini and Dave Yankelewitz
CCO: Pierre Lipton
Creative Director: Ryan Paulson
Creative Director: Jason McKean
Senior Copywriter: Hope Nardini
Copywriter: Dave Yankelewitz
Producer: John McAdorey
Producer: Meredith Witte

PRESS

Fast Company
USA Today
Adweek
AdAge
Business Insider
CBS News
Elite Daily

AWARDS

Cannes Lion Silver
Cannes Lions Bronze x2
Cannes Lions Shortlist x7
D&AD Graphite
D&AD Shortlist
Clios Bronze
Clios Shortlist
Radio Mercury Awards
Andy Gold
LIA Bronze
New York Festivals x5
AICP x3