The bacon-scent alarm clock for iPhone

OSCAR MAYER / WAKE UP & SMELL THE BACON

Introducing a piece of tech designed to get both Internet hordes and real people really stoked about Oscar Mayer: a bacon-scent alarm clock for iPhone. With just 5,000 of these highly coveted devices, we earned the adoration of hundreds of millions.

THE FILM

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RESULTS

37 MM

37 MM

Video views

2700%

2700%

Increase in branded bacon conversations

521 MM

521 MM

Earned media impresssions

CREDITS

Role: Concept and Creative Direction in partnership with Dave Yankelewitz
Copywriter: Josh Chua
Art Director: Ricky Anolik
Designer: Courtney Nader
User Experience: Jesse Shaver
Producers: Marc Calamia, Halley Hopkins

Role: Concept and Creative Direction in partnership with Dave Yankelewitz
Copywriter: Josh Chua
Art Director: Ricky Anolik
Designer: Courtney Nader
User Experience: Jesse Shaver
Producers: Marc Calamia, Halley Hopkins

PRESS

CNN, CBS, MSNBC, Time, USA Today, Good Morning America, The Guardian, Huffington Post, Business Insider, Mashable, Yahoo!, The Los Angeles Times, NPR, VH1, The Daily Mail, Bloomberg, Fox, AOL, The Associated Press, Eater, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of the Day

CNN, CBS, MSNBC, Time, USA Today, Good Morning America, The Guardian, Huffington Post, Business Insider, Mashable, Yahoo!, The Los Angeles Times, NPR, VH1, The Daily Mail, Bloomberg, Fox, AOL, The Associated Press, Eater, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of the Day

AWARDS

Cannes Lions Silver (Mobile)
Cannes Lions Bronze (PR)
OneShow Silver (Mobile)
ADC Awards Silver (Mobile)
Shorty Awards Winner
Webby Awards People's Choice
IAB MIXX Awards Gold 
Mobi Awards Winner