The bacon-scent alarm clock for iPhone
OSCAR MAYER / WAKE UP & SMELL THE BACON
Introducing a piece of tech designed to get both Internet hordes and real people really stoked about Oscar Mayer: a bacon-scent alarm clock for iPhone. With just 5,000 of these highly coveted devices, we earned the adoration of hundreds of millions.
THE FILM
RESULTS
37 MM
37 MM
Video views
2700%
2700%
Increase in branded bacon conversations
521 MM
521 MM
Earned media impresssions
CREDITS
Role: Concept and Creative Direction in partnership with Dave Yankelewitz
Copywriter: Josh Chua
Art Director: Ricky Anolik
Designer: Courtney Nader
User Experience: Jesse Shaver
Producers: Marc Calamia, Halley Hopkins
Role: Concept and Creative Direction in partnership with Dave Yankelewitz
Copywriter: Josh Chua
Art Director: Ricky Anolik
Designer: Courtney Nader
User Experience: Jesse Shaver
Producers: Marc Calamia, Halley Hopkins
PRESS
CNN, CBS, MSNBC, Time, USA Today, Good Morning America, The Guardian, Huffington Post, Business Insider, Mashable, Yahoo!, The Los Angeles Times, NPR, VH1, The Daily Mail, Bloomberg, Fox, AOL, The Associated Press, Eater, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of the Day
CNN, CBS, MSNBC, Time, USA Today, Good Morning America, The Guardian, Huffington Post, Business Insider, Mashable, Yahoo!, The Los Angeles Times, NPR, VH1, The Daily Mail, Bloomberg, Fox, AOL, The Associated Press, Eater, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of the Day
AWARDS
Cannes Lions Silver (Mobile)
Cannes Lions Bronze (PR)
OneShow Silver (Mobile)
ADC Awards Silver (Mobile)
Shorty Awards Winner
Webby Awards People's Choice
IAB MIXX Awards Gold
Mobi Awards Winner