Oscar Mayer / Bacon Alarm Clock • Aaron Mosher

Oscar Mayer / Wake Up & Smell Bacon

The bacon-scent alarm clock for iPhone

Introducing a piece of tech designed to get both Internet hordes and real people really stoked about Oscar Mayer: a bacon-scent alarm clock for iPhone. With just 5,000 of these highly coveted devices, we earned the adoration of hundreds of millions.

The Film

Results

37MM

Video views

2700%

Increase in branded bacon conversations

521MM

Earned media impresssions

Credits

Role: Concept and Creative Direction in partnership with Dave Yankelewitz
Copywriter: Josh Chua
Art Director: Ricky Anolik
Designer: Courtney Nader
User Experience: Jesse Shaver
Producers: Marc Calamia, Halley Hopkins

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Sahloimy Notik, Heather English, Paul Elicker
Art Director: Chad O'Connell
Designers: Peter Chang, Yossi Belkin
Producers: Jamie Florence, Lucy Scott

Press

CNN, CBS, MSNBC, Time, USA Today, Good Morning America, The Guardian, Huffington Post, Business Insider, Mashable, Yahoo!, The Los Angeles Times, NPR, VH1, The Daily Mail, Bloomberg, Fox, AOL, The Associated Press, Eater, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of the Day

Awards

Cannes Lions Silver (Mobile)
Cannes Lions Bronze (PR)
OneShow Silver (Mobile)
ADC Awards Silver (Mobile)
Shorty Awards Winner
Webby Awards People's Choice
IAB MIXX Awards Gold
Mobi Awards Winner