Ruminations on the romance of red velvet

OREO / RED VELVET

It's nothing but food dye, but for some reason everyone's in love with red velvet. This inexplicable appeal inspired an animated Valentine's Day social campaign about the inexplicable romance that happens when two (or more) people are exposed to new Red Velvet Oreos.

CREDITS

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriter: Jessy Cole
Art Director: Kelsie Kaufman
Producer: Ethan Brooks
 

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriter: Jessy Cole
Art Director: Kelsie Kaufman
Producer: Ethan Brooks

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