The cross country trip that bacon bartered

OSCAR MAYER / BACON BARTER

To promote the meaty value of Oscar Mayer's Butcher Thick Cut bacon, we sent a stand-up comic from NY to LA without any cash or credit cards—just a truck, a Twitter feed, and 3,000 bricks of Butcher Thick Cut to barter for all the food, gas, lodging, and supplies he'd need along the way. Turns out, good bacon is worth more than its weight in gold.

RESULTS

2,168

2,168

Bricks of bacon bartered

43,278

4,278

Offers to barter

Offers to barter

336 MM

336 MM

Earned media impresssions

CREDITS

Role: Concept and Creative Direction in partnership with Dave Yankelewitz
Copywriters: David Bourla and Josh Chua
Art Directors: Megan Schulist and Ricky Anolik
Producers: Marc Calamia, Fred Kluth, Alanda Fellows

Role: Concept and Creative Direction in partnership with Dave Yankelewitz
Copywriters: David Bourla and Josh Chua
Art Directors: Megan Schulist and Ricky Anolik
Producers: Marc Calamia, Fred Kluth, Alanda Fellows

PRESS

Good Morning America, The Huffington Post, USA Today, Yahoo!, Mashable, Bloomberg, ABC News, CNBC, Devour, Jezebel, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of The Day, hundreds of local papers and radio stations, and was an answer to a question on Who Wants To Be A Millionaire

Good Morning America, The Huffington Post, USA Today, Yahoo!, Mashable, Bloomberg, ABC News, CNBC, Devour, Jezebel, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of The Day, hundreds of local papers and radio stations, and was an answer to a question on Who Wants To Be A Millionaire

AWARDS

Cannes Lions Shortlist (PR)
OneShow Merit (Interactive)
Clio Awards Shortlist (Social Media)
Shorty Awards Finalist (Social Media)
New York Festivals Silver (PR)
SABRE Awards Gold
The FAB Awards Gold (Social Media)
Bees Awards Best Campaign
Creative Media Awards Gold