Oscar Mayer / Bacon Barter

The cross country trip that bacon bartered

To promote the meaty value of Oscar Mayer's Butcher Thick Cut bacon, we sent a stand-up comic from NY to LA without any cash or credit cards—just a truck, a Twitter feed, and 3,000 bricks of Butcher Thick Cut to barter for all the food, gas, lodging, and supplies he'd need along the way. Turns out, good bacon is worth more than its weight in gold.

Results

2,168

57K

Bricks of bacon bartered

43,278

644%

Offers to barter

Increase in branded bacon conversations

336MM

899 MM

Earned media impresssions

Credits

Role: Concept and Creative Direction in partnership with Dave Yankelewitz
Copywriters: David Bourla and Josh Chua
Art Directors: Megan Schulist and Ricky Anolik
Producers: Marc Calamia, Fred Kluth, Alanda Fellows

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Sahloimy Notik, Heather English, Paul Elicker
Art Director: Chad O'Connell
Designers: Peter Chang, Yossi Belkin
Producers: Jamie Florence, Lucy Scott

Press

Good Morning America, The Huffington Post, USA Today, Yahoo!, Mashable, Bloomberg, ABC News, CNBC, Devour, Jezebel, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of The Day, hundreds of local papers and radio stations, and was an answer to a question on Who Wants To Be A Millionaire

Awards

Cannes Lions Shortlist (PR)
OneShow Merit (Interactive)
Clio Awards Shortlist (Social Media)
Shorty Awards Finalist (Social Media)
New York Festivals Silver (PR)
SABRE Awards Gold
The FAB Awards Gold (Social Media)
Bees Awards Best Campaign
Creative Media Awards Gold