Luxury bacon gifts for the Dad that has it all

OSCAR MAYER / SAY IT WITH BACON

What do you get for the dad who has everything on Father's Day? We made some friends by proposing Oscar Mayer bacon, lovingly packaged like the jewel it truly is, available on SayItWithBacon.com for families to ship (refrigerated) to their pork-loving patriarch.

;30 SPOT

FULL LENGTH CUT

RESULTS

23

23

Minutes to sell out

53%

53%

Increase in branded conversation

Increase in branded bacon conversations

514 MM

514 MM

Earned media impresssions

CREDITS

CREDITS

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Jane Cronk and David Bourla
Art Director: Michele Jaret
Designer: Masataka Kawano
Producer: Marc Calamia

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Jane Cronk and David Bourla
Art Director: Michele Jaret
Designer: Masataka Kawano
Producer: Marc Calamia

PRESS

ABC's Nightline, Time, CNN, Good Morning America, NPR's Marketplace, Mashable, Bloomberg, Jezebel, Devour, The New York Daily News, Creativity Pick of The Day & Top 20, Adweek Pick of The Day, plus hundreds of local news outlets and an obscure online paper in Malaysia

AWARDS

Effie Awards Silver (Small Budgets)
New York Festivals Silver
Cresta Finalist
Shorty Awards Finalist
SXSW Interactive Awards Finalist
Digiday Awards Winner
Project ISAAC Awards Silver