Oscar Mayer / Say It With Bacon
Luxury bacon gifts for the Dad that has it all
What do you get for the dad who has everything on Father's Day? We made some friends by proposing Oscar Mayer bacon, lovingly packaged like the jewel it truly is, available on SayItWithBacon.com for families to ship (refrigerated) to their pork-loving patriarch.
Full-length Cut
Results
23
23
Minutes to sell out
53%
53%
Increase in branded conversation
Increase in branded bacon conversations
514MM
514MM
Earned media impresssions
Credits
Credits
Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Jane Cronk and David Bourla
Art Director: Michele Jaret
Designer: Masataka Kawano
Producer: Marc Calamia
Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Jane Cronk and David Bourla
Art Director: Michele Jaret
Designer: Masataka Kawano
Producer: Marc Calamia
Press
ABC's Nightline, Time, CNN, Good Morning America, NPR's Marketplace, Mashable, Bloomberg, Jezebel, Devour, The New York Daily News, Creativity Pick of The Day & Top 20, Adweek Pick of The Day, plus hundreds of local news outlets and an obscure online paper in Malaysia
Awards
Effie Awards Silver (Small Budgets)
New York Festivals Silver
Cresta Finalist
Shorty Awards Finalist
SXSW Interactive Awards Finalist
Digiday Awards Winner
Project ISAAC Awards Silver
work
Oscar Mayer / SizzlProject type
Verizon / Super Bowl LIIProject type
Verizon / Super Bowl LVProject type
Parental ControlsProject type
Oscar Mayer / Bacon Alarm ClockProject type
IBM / Alex Da Kid x WatsonProject type
Qualcomm / LifelineProject type
NASCAR / The Hashtag 500Project type
Oreo / LaboratoriumProject type
Verizon / Pay It Forward LIVEProject type
Oreo / Red VelvetProject type
Oreo / Mini DeliveriesProject type
Oscar Mayer / Wiener RoverProject type
Oreo / S'moreyProject type
#MammingProject type
Oscar Mayer / Bacon BarterProject type
Oscar Mayer / Say It With BaconProject type